For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can ...

PR practitioners must be thoughtful in who to pitch in terms of affective target audiences. Practitioners need to carefully vet and select those influencers who speak directly to the audience aligned ...

This article highlights skills that remain essential—and some new skills we're all going to need for future PR success. Remember, professional growth is an investment you never stop making if you want ...

"They're done primarily as a PR play," Juda Engelmayer, a veteran crisis-PR pro, said of lawsuits like Lively's and Baldoni's. Lively accused Baldoni, her "It Ends With Us" costar, of sexually ...

Janet Fowler is a financial writer and has 5+ years of professional experience in ... that have been on the receiving end of bad public relations (PR) would disagree. Rightly so, since negative ...

The Highly Experienced Communications and Public Relations Professional Expands Lucky Break's Expertise in the Tech, Gaming, and Entertainment Space LBPR Principal and Founder Mike Stommel stated ...

I also visit each and every new place in town such as property, hotel, retail shops, name it. My career wish list is to build ...

(File photo courtesy of c3 Communications) When asked to predict 2025 trends for the public relations industry, San Diego PR veteran Joice Truban Curry says to watch for how social media ...