Filomena Fanelli Impact PR & Communications Ltd., an award-winning strategic public relations and marketing agency, has appointed Alli Long account ...

Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Marketing drives sales; PR molds the public’s perception of your business. Marketing encompasses initiatives such as social media campaigns to drive product sales — for example, buying ...

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

In this edition of “Ask the Board,” we feature Alexis Donofrio, Senior Vice President of Prosek Partners, an integrated ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Doing PR is critical for startups, yet many entrepreneurs are so busy developing their product that they forget to make a media plan.

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

Marketing includes three major promotional elements -- advertising, public relations and selling. Press releases, news conferences, event participation, newsletters and feature articles are among ...

DAR ES SALAAM: THE AFRICA leading Marketing and Advertising Agency Koncept Group of Companies has been named as the Best ...

Leverage PR for What It Is As you consider the strengths and weaknesses of public relations, prepare to be struck by the punch that even a few weaknesses can pack, says NI Business Info: ...

Public relations, on the other hand, has the goal of positioning the brand in a positive light while boosting its overall awareness. For example, one goal of PR can be to increase brand awareness.