Communications pros are trying everything from generating pitch emails with AI to using facial recognition technology for ...

In conclusion, CSR is not a forgotten PR activity — it is a neglected one. In the scramble for visibility and virality, many have ignored the quiet power of genuine community engagement.

The intersection of technology and entertainment is quietly transforming the inner workings of Bollywood's publicity engine.

WITH the midterm elections on the horizon, politics is big news. And seasoned communicators are aware that behind every news ...

Public relations ... a PR specialist's job in recent years. "With the onset of social infrastructure such as Facebook, LinkedIn, Twitter and Pinterest, combined with the versatility of web tools ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company ... studies. PR majors learn how to issue statements ...

Public relations professionals say digital storytelling is the biggest future PR trend (88% cite it as important). Social listening ranks second (82%) among PR professionals, followed by social ...