Exploring Dallas Cowboys owner Jerry Jones' quirky public relations tactics, from helicopter stunts to mandatory press meets, ...

From artful storytelling to powerful face-to-face communication, many tried-and-true, classic PR tactics can be complemented by modern tools and techniques.

Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to ...

3. Optimize Existing PR Resources. If your PR team is already engaged in content creation, consider reallocating their efforts to focus on reaching audiences that have a direct impact on your ...

7 Big Public Relations Mistakes: Not Going Beyond the Press Release. Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore.

For example, the brand channels ... While most leaders can’t possibly get to know every customer, investor, and employee, they can leverage public relations tactics to benefit the business.

However, PR and marketing professionals should not forget the influence of brain engine optimization. Comprehensive SEO tactics can help B2B communications professionals make the most of BEO to ...