Exploring Dallas Cowboys owner Jerry Jones' quirky public relations tactics, from helicopter stunts to mandatory press meets, ...

From artful storytelling to powerful face-to-face communication, many tried-and-true, classic PR tactics can be complemented by modern tools and techniques.

Those who continue to invest in PR and marketing can seize the opportunity to capture the attention of potential customers.

NPR's Andrew Limbong speaks with public relations manager Molly McPherson about the ongoing publicity fight between actors Justin Baldoni and Blake Lively.

Ready to spread the news about your business? Here are 5 public relations tactics that will kill your chances at getting exposure for your brand or business.

Dubai: In the glossy world of Bollywood, a film is rarely just a film or a work of art. It’s a high-stakes equation of money, power, egos and public perception. So when a big star exits a ...

Learn how to overcome PR challenges and maximize your startup's launch impact with expert tips on media outreach and storytelling.

For example, the brand channels and efforts heavily promote the business offering while failing to leverage PR tactics to boost talent retention or talent acquisition.

PR professionals can use successful SEO tactics to gain coverage and build brand awareness for their clients without resorting to fake earned media.

Public relations and communications professionals say analytics and storytelling are 2 top tactics or skills that will be more important in the next 12 months. Check out the study.

Bollywood’s dirty PR tactics? What really happens when stars Like Deepika Padukone walk out of big films Films are a high-stakes mocktail of money, power, egos and public perception ...