In the latest disclosure about the department’s public relations efforts, ... saying such packages are “standard PR tools.” ... 2005 edition of Education Week as Department’s PR Activities ...

Many assume PR is just about press releases or hiring a big agency to land major media coverage. In reality, PR is one of the ...

Public relations always will be about human relationships — one-on-one, purposeful relationships — but we can be a lot smarter about how we construct those relationships if we use all the data ...

I immediately saw the power of PR in influencing perception via third-party validation. Since then, I’ve leveraged PR tools to build my personal brand and the brands of nine agencies at which I ...

Empower your PR strategy with Business Wire's press release tools, designed for public relations professionals to optimize news distribution & media engagement.

PR a decade ago versus now is a totally different thing. While it still has its challenges, we've got way more tools to help increase the efficiency and speed of our work.

As part of activities to mark the 5th edition of the World Public Relations Day Festival, Global Media Alliance (GMA), in collaboration with ALX Ghana and Women in PR Ghana (WiPR), hosted an ...

It’s considered another marketing tool or parallel tool.” #2 – When it comes to PR, it’s about quality, not quantity “Sharon and I always set our strategies at the beginning of the year.

Public relations can make or break a tech company. These five free resources can help you get a leg up on the competition. Five free tech PR tools you need to know about - CNET ...

The numbers tell a compelling story: According to Cision’s 2023 State of the Media Report, 78 percent of PR professionals now use A.I. tools for at least one aspect of their work.

Like many tech PR firms these days, Microsoft's agency of record, Waggener Edstrom also monitors religiously Twitter trends involving its biggest client. On March 11, WaggEd went beyond simply ...