The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

This is seconded in Al Ries's book, The Fall of Advertising and the Rise of PR. And direct-marketing tools are also rising in importance in the marketing mix. Question: TV advertising seems to be ...

Experiential marketing is a powerful brand promotion tool that has reshaped the marketing and PR industry. Students master a range of experiential marketing techniques, including partnership ...