The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

3. Create Gamified Content Tied To Shows. Leverage CTV for PR by creating gamified content, which integrates brand messaging into interactive quizzes or challenges tied to shows.

Empower your PR strategy with Business Wire's press release tools, designed for public relations professionals to optimize news distribution & media engagement.

NEW YORK, May 14, 2025 /PRNewswire/ -- 5WPR, one of the largest independently-owned PR and digital marketing firms in the U.S., is proud to announce it has been awarded a Gold Stevie Award for PR ...

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

When people think of public relations, they imagine glossy events, corporate slogans, and influencers sipping lattes. But for ...

This is why data campaigns work so well in digital PR and also why I use data campaigns so much. Below, I will describe four types of data campaigns that work well to integrate digital PR and SEO .

Lyceus Group, a high-touch boutique financial public relations firm specializing in financial services, is proud to announce it has been selected as a finalist for “PR Campaign of the Year” at ...

Throughout 2024, Penna Powers put together an elaborate PR and media campaign to do just that — counter the opposition and build support for Utah’s efforts. They churned out videos, newspaper ...