We talked about how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or reasoning) to make a pitch or ...

This article was originally published on culturess.com as Captain America: Brave New World trades in comic book goofiness for stale stabs at pathos.

Recently, applying such analysis to images is becoming a common task as well. Similar to analyzing writing, we can use ethos, pathos and logos to analyze images. This is the main point to consider ...

Pathos Communications, the market-leading London-based tech-enabled media services company, ranked 32 in the Financial Times' FT1000 2025 ranking London, United Kingdom, March 04, 2025 (GLOBE NEWSWIRE ...