"The best estimate for the persuasive effects of campaign contact and advertising – such as mail, phone calls, and canvassing – on Americans' candidate choices, in general elections, is zero," David ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

In a system card offered alongside Friday's public release of the o3-mini simulated reasoning model, OpenAI said it has seen ...

"It seems that metaphors may have a particularly persuasive power," O'Dowd says. She has investigated campaigns that aim to create awareness about the environment and climate, and has studied what ...

The increasing popularity of websites that feature user-generated content (UGC) has triggered a new phase in public service advertising campaigns (Croft 2008 ... as well as for putting persuasive ...