In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

Earn a graduate-level micro-credential that prepares you to create powerful communication campaigns for careers in marketing, health, politics and more. This flexible program takes about three ...

"The best estimate for the persuasive effects of campaign contact and advertising – such as mail, phone calls, and canvassing – on Americans' candidate choices, in general elections, is zero," David ...

Narrative persuasion, campaign messages, health communication. Byeong-Hyeon Lee is a Ph.D. student in the Department of Communication. His work focuses on the persuasive effect of narratives in ...

Articles from both periods were persuasive, and readers found the website ... In the context of a real-world disinformation campaign, these capabilities may offer propagandists a powerful way ...