While each aspect of the PESO model — paid, earned, shared and owned — is different, they work together to garner results and create a cohesive message.

Some strategies prove their effectiveness across diverse industries. This is true of the PESO Model, which integrates paid, earned, shared and owned media to create powerful campaigns.

Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can ...

To address this, Erlichman helped to create PESO.IO: an AI-powered service designed to eliminate outdated marketing practices while providing an easy-to-use platform that not only simplifies ...

PESO.IO and other AI-based marketing tools are the next step in marketing simply because they improve convenience and cost relative to traditional marketing methods. With PESO.IO, for example ...

The PESO model, which Dietrich developed, is a strategy that touts the integration of paid, earned, shared, and owned media to deliver integrated marketing programs, extend reach, and establish brands ...