Around 80% of pharma sales rep visits are still digital, Zoom Rx found in its study analyzing more than 20,000 in-person and virtual sales rep interactions. RELATED: ...

While pharma experienced a massive shift to digital sales brought on by the COVID-19 pandemic moving forward, a marketing mix that includes in-person touch points remains integral to building ...

It’s bad news for pharmaceutical company sales reps. U.S. physicians are increasingly too busy to see them, a new report found. Given the common complaint that they don’t have enough time to ...

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