Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years. The promises of social marketing are great, and various companies ...

Now picture a revamped marketing strategy that homes in on local relevance, sparking a major turnaround—suddenly, sales are soaring! Or consider a tech company facing a PR nightmare.

Beyond basic planning, content marketing plans help you align your content strategy with big-picture marketing objectives. SEE: Check out my favorite content plan templates . Social media marketing ...

Data-Backed Engagement Strategies . The Sony Pictures marketing team didn’t just post and hope for the best. They leveraged TikTok analytics to track engagement, ...

Business Stop chasing deliverables — why marketing needs a strategy-first approach. Marketing isn’t just about tactics or campaigns — it’s about aligning every effort with strategy to ...

Former Netflix Exec Lee Schroder Joins CAA Motion Picture Marketing. The veteran film marketer worked on campaigns for ‘The Fear Street Trilogy’ and ‘The Adam Project’ at Netflix.

CAA has hired Lee Schroder in its Motion Picture Marketing department. Based in the agency’s Los Angeles office, Schroder will help advise clients on all aspects of a film’s marketing and ...

Lee Schroder has been named an executive in the motion picture marketing department at CAA.. Schroder joins the powerhouse agency from Netflix. Reporting to department head Megan Crawford, she ...

Lee Schroder has joined Creative Artists Agency (CAA) as an Executive in its Motion Picture Marketing department, the agency announced on Tuesday. Based in the agency’s Los Angeles office ...

Publicis Media U.S. has acquired Picture Motion, a social advocacy and cause marketing company that has developed campaigns for over 400 films, TV series, news and media productions.The company ...

Lionsgate has promoted David Edwards, who has been with the studio since 2012, to the role of executive vice president, Global Marketing. He will oversee creative, digital and strategy for ...