“It’s really a story of what happened to neutral clothing,” Jo B. Paoletti, the author of Pink and Blue: Telling the Boys From the Girls in America, told Smithsonian magazine in 2011.

Pink for Girls, Red for Boys, and Blue for Everyone Blue wasn't just "for boys"—blue was the most popular color for both age and gender groups. Whether we were testing a 10-year-old girl or a 48 ...

In the 1940s manufacturers settled on pink for girls and blue for boys, so Baby Boomers were raised with wearing the two colors. But that wasn’t the end of the story.

The United States has contributed significantly to the “pink for girls and blue for boys” phenomenon, says Paoletti. It’s been fueled by the pervasive color palettes of Barbie, superhero ...

In the 1940s, manufacturers began making clothing that color-coordinated for young boys and young girls, dividing the population between blue and pink color assignments based on what they believed ...

Hey, Barbiecore can happen on rainy days, too. This hot pink raincoat is adored by Free People shoppers. We love that it has a hood and is actually packable for travel.