“It’s really a story of what happened to neutral clothing,” Jo B. Paoletti, the author of Pink and Blue: Telling the Boys From the Girls in America, told Smithsonian magazine in 2011.

In the 1940s, manufacturers began making clothing that color-coordinated for young boys and young girls, dividing the population between blue and pink color assignments based on what they believed ...

Pink and blue arrived, along with other pastels, as colors for babies in the mid-19th century, yet the two colors were not promoted as gender signifiers until just before World War I--and even ...

The United States has contributed significantly to the “pink for girls and blue for boys” phenomenon, says Paoletti. It’s been fueled by the pervasive color palettes of Barbie, superhero ...

JeongMee Yoon’s “The Pink and Blue Project” began when her 5-year-old daughter wanted to wear and play with exclusively pink clothing and toys.

My InsiderThe newest variant of "preppy," led mostly by Gen Alpha over the last year, refers to bright clothing, lots of pink, and specific accessories like ribbons, bowties, and Stanley water ...

In fact, the opposite was true: When pastel colors suddenly became popular for babies in the early 20th century, a clothing industry magazine wrote that “pink is for the boys … being a more ...