Those who participate in high-visibility support by purchasing campaign swag also are less likely to volunteer to help that ...

Anastasiya Ghosh, a marketing professor at the University of Arizona who headed the research team, said those who participate ...

Bumper stickers act as a form of "peacocking." It's similar to wearing branded clothing, like Dan Andrews' North Face jacket during COVID that made him appear more approachable than he would have ...

Bumper stickers may generate awareness, but there’s little evidence they influence behaviour – especially when considered in isolation. This is particularly relevant in areas such as tourism ...