Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical ...

Even today, in the digital age, print posters remain relevant. Despite the prevalence of online advertising and social media, the tangible nature of a poster holds a unique appeal. People still ...

That’s the essential philosophy behind the New York City museum that pays tribute to the art, effect and history of the poster. Opened in 2019, Poster House was conceived in 2015 by a group of ...

The Influence of Media on Advertising Effectiveness A Comparison of Internet, Posters and Radio. Herbjørn Nysveen and Einar BreivikNorwegian School of Economics and Business Administration.

A new book explores how media outlets are controlled by powerful forces, from governments to corporations, in Africa and ...

Americans’ views about the influence of the media in the country have shifted dramatically over the course of a year in which there was much discussion about the news media’s role during the election ...