Unlike press releases, which aim to tell a full story, press statements are meant to deliver a concise message without the need for extensive context or background information.

To ensure readability, your press release should follow thestandard format: typed, double-spaced, ... product reviews or background information onthe company and its principals.

Every PR professional and entrepreneur has spent hours, days or a week crafting the “perfect” press release. Your CEO is interviewed, your facts are checked, and your prose gets styled with ...

Discover essential press release tips, including do's, don'ts, and how to leverage AI and multimedia, to ensure your news grabs headlines and stands out.

Designed to generate media coverage, press releases are usually about 400 to 500 words, often written in Associate Press style and potentially including multimedia assets such as images, videos and ...

Multimedia releases drive press release engagement. With Business Wire, visuals appear above your release for easy viewing and sharing. Make your multimedia interactive to engage audiences 30-50% ...