Multimedia releases drive press release engagement. With Business Wire, visuals appear above your release for easy viewing and sharing. Make your multimedia interactive to engage audiences 30-50% ...

In simple terms, a press release is a brief written communication aimed at journalists to announce something significant and specific: an event or a changed set of circumstances–for example ...

Limit your press release to one or two pages at most. It shouldbe just long enough to cover the six basic elements: who, what,when, where, why and how.

Press releases are not a space for fluff or filler; they’re all about the facts. And with a mindful strategy and clear ambition, your release can yield favorable results.

Public relations professionals rely on newswires to deliver their press releases. In a 2024 survey of over 3,000 journalists across 19 countries, 74% identified the press release as the content ...

It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat ...

A press release is the quickest and easiest way to get free publicity. Here are the secret rules to make sure that your message gets through to your prospects.

Designed to generate media coverage, press releases are usually about 400 to 500 words, often written in Associate Press style and potentially including multimedia assets such as images, videos and ...