A well-crafted press release can be a powerful tool in your marketing and PR strategy. Not only does it help convey important ...

PR professionals also know that learning how to write a press release is only half the battle. To get the full benefits of a press release, you need to make it stand out in the sea of information ...

And press releases are an easy and cost-effective way to build brand recognition. Let’s explore how to write a great press release that leads to media coverage. A press release is a written ...

However, if you're new to public relations, writing a compelling press release can seem overwhelming. Without learning how to craft a press release for an event, your words might be ineffective.

Press releases are used to communicate content for stories to the ... because it enables a newspaper to write their article about a report, but not publish it until the report is freely available.

Content – The most effective press releases have a clear news angle and are expressed simply and concisely. Avoid jargon, superlatives and trying to say too much – wordiness will dilute rather than ...

Marketers and public relations professionals can find plenty of advice on how to write a press release, but rarely is that advice directly from the journalists that press releases attempt to engage.

Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...