Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

PMax cost share peaked at nearly 82% in May 2024. It has since declined about 0.65% per month, losing ~6% share since peak. 90% of PMax costs typically come from feed-based ads.

Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. Fortunately, if results from Tinuiti advertisers are a good indicator, ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly challenging, as Google Ads ...

Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While ...

Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday. In a ...