This ‘FX’ Global Logo Co-Creation Initiative Contest follows the Sept. 19 FX event where Faraday Future officially kicked off its dual-brand strategy by announcing its second brand, Faraday X ...

WK Kellogg Co isn’t the first to expand its logo into a proprietary typeface. TJ Maxx and Fischer Price have made similar moves, and custom corporate typefaces themselves are as commonplace as ...

3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...