Your small business can choose from a variety of distribution channels, all of which can affect your target market, product, price and reputation. You may need to experiment with a mix of distribution ...

Many products are best sold with the help of a live demonstration, so if yours is one of those products, your distribution plan will have to include some way of conducting these demonstrations.

Planned new products will include the ability to detect falls, a key concern for its traditional target demographic. LGMK is also strengthening its distribution channels, expanding its product ...

A perishable product such as milk needs to get to the consumer quickly, so a shorter channel of distribution is required. A highly technical or consumer-specific product such as double-glazed ...

robust product development capabilities, and broad distribution coverage through online and offline channels. For domestic products, Haier positioned its namesake brand for mass-market consumers ...