With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

The modern digital market forces brands to deploy innovative means that attract marketplace viewers. The rising popularity ...

Anna Maikova is a distinguished product marketing specialist with experience in promoting complex technological solutions. She has been leading product marketing at Gan.AI, a company specializing ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

While January might be “dry” for some, this conference cocktail served up six “Marketing Truths” to help guide my thinking for the year ahead. The product era of marketing is long gone ...

A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods Effective marketing is often what separates rapidly ...

AWS CEO Andy Jassy wished him well, but a lawsuit quickly followed. Amazon Web Services is suing a former product marketing leader on a claim of violating a non-compete agreement by taking ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and maintain brand loyalty, including monitoring buying trends, analyzing ...

Jan. 16 (UPI) --The U.S. Food and Drug Administration on Thursday approved the marketing of Zyn nicotine pouch products after undertaking an extensive scientific review of them. The American Lung ...