AI is flipping that dynamic. By mining consumer signals across platforms, predicting emerging needs and simulating future ...

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve ...

As digital fatigue sets in, businesses are turning to tactile marketing to make a lasting impression. In a world saturated ...

The idea is that by unifying marketing and product data, the new capabilities allow for more precise audience targeting, better budget allocation and faster iteration of campaign strategies.

Daimler Truck North America (DTNA) has appointed Joanna Buttler as general manager of product strategy and market development ...

In her new role, Bhavana will lead Genefied.ai’s overall marketing strategy, covering brand positioning, product marketing, ...

Her responsibilities will include product marketing, brand communications ... She set the global autonomous technology strategy for Daimler Truck, leading the post-merger integration within ...