When entering a store customers might feel products attract them while leading their shopping to necessary items. The ...

It's the product placement dream, and Hershey's definitely hit the jackpot. Sales skyrocketed after the ... Talk about a marketing win! In 'Frankie and Grace,' Cheerios seems to be the glue ...

Although product placement is more than half a century old ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...

But first, a little history. Celebrity product placement (sometimes called "celebrity seeding") has been with us since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into his ...

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let's take a closer look at a few that work best.

Narrator: Netflix says it doesn't let brands pay for product placement. So how do you explain ... So if Netflix says these aren't paid promotions, how are all these brands winding up in your ...

Artificial intelligence media company Rembrand, which uses AI-powered technology to place virtual objects in video content for brand marketing ... has experienced “product placement,” it ...