Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

or a company delivers a written statement announcing a new product or initiative, we see public relations in action. A public relations major is a branch of communications studies. PR majors learn ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

For years, public relations has lagged behind advertising ... Edelman is adding tools and products from data vendors like Dynata and Neustar to help clients monitor media, measure campaigns ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...