How to format your press release. When writing a press release, it’s important to keep structure in mind. Much like how you prepare an elevator pitch or a business plan, a strong press release needs a ...

Never send press releases as attachments to emails as many companies see these as spam and instantly delete them. Don't assume the reader will understand highly technical terms or phrases.

As a public relations professional, you're well aware of the challenges that come with crafting the perfect press release. You need to grab attention, convey key information and entice journalists ...

How to Write an AP Style Press Release: Format & Examples . As a public relations professional, you're well aware of the challenges that come with crafting the perfect press release.