This analysis is provided by Dr. Boyko Takov, Executive Director of the Bulgarian Small and Medium Enterprises Promotion Agency (BSMEPA).

The truth is, you might be unknowingly blocking your own shot. Here are three promotion killers that could be holding you back and what to do about them. Your Manager Doesn’t Know You Want A ...

Our study reveals a powerful connection between the framing of promotion information as gain versus loss-reduction. Specifically, we demonstrate that the gain framing activates a higher construal ...