I am concerned that this short-term orientation has destructive longer term effects. A major question which marketers must confront is whether excessive emphasis on promotion actually erodes perceived ...

Ford is offering employee pricing on most vehicles through June 2. The promotion comes as 25% auto tariffs go into effect, threatening to dramatically increase the price of competitor vehicles.

High Court of Jammu & Kashmir and Ladakh has held that an employee has a right to be considered for promotion as and when the ...

Our study reveals a powerful connection between the framing of promotion information as gain versus loss-reduction. Specifically, we demonstrate that the gain framing activates a higher construal ...

Published: Inada, Mitsuo, 2022. "Promotion or liberalization: The effect of targeted investment policies on foreign direct investment inflows," Pacific Economic Review, Volume27, Issue5 (2022), ...