The promotional plan is part of the marketing plan. In fact, your marketing plan might have several promotional plans at one time; each with a set of measurable objectives to quantify results.

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

Having a mobile marketing strategy is pivotal to promotional success today. An increasing number of purchase decisions are influenced by marketing on mobile devices, which makes the trend impossible ...

Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other promotional ideas for marketing Chron Logo Hearst Newspapers Logo ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Before undergoing a paid promotion strategy, it’s key to have your goals outlined. These can include increasing readership for your content or generating more conversions on your website.

4kclips/Shutterstock. Movie marketing is the promotion and advertisement of a film to create awareness and interest. Whether it’s a studio film or indie, the goal of every film is to reach an ...

Collaborative marketing is an innovative strategy that enables brands to take advantage of each other's strengths.