Are Contests Effective Marketing Tools?. Contests and sweepstakes are common promotional tools used by companies to attract customers to their company or product. A contest is slightly different ...

Sales promotion tools effective in the United States may create unwanted surprises when used in other countries, because of cultural, regulatory and legal differences.

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

Marketing Strategy - f you don’t ... A New Tool in the Marketing Arsenal. by Gary Shaffer. save. Caught between TiVo and the 500+ digital cable channels that are weakening their mass advertising ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Riyadh: In an era increasingly defined by data and rapid technological transformation, digital marketing has evolved from a simple promotional tool into a core driver of economic productivity. Experts ...

Wells, Louis T., Jr, and A. Wint. "Marketing a Country: Promotion as a Tool for Attracting Foreign Investment." Foreign Investment Advisory Service Occasional Paper, International Finance Corporation, ...

Wells, L. T., Jr. "Revisiting Marketing a Country: Promotion as a Tool for Attracting Foreign Investment." Foreign Investment Advisory Service Occasional Paper, January 2000. About The Author. Louis T ...