It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most ...

Expecting 50,000 respondents, 200,000 customers actually responded to the offer, including 100,000 respondents to a follow-up promotion that offered free flights to the U.S. before the first ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to ...