As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

The promotional mix is the blend of methods ... words like "advertising," "marketing," "promotion" and "publicity" are bouncing off each other so fast ... Create Your Own Advertising Mix Definition.

First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases. We have learned in more than 5,300 analyses of advertising ...