The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...

Save guides, add subjects and pick up where you left off with your BBC account. Promotion is the methods a business uses to communicate information about its products and services among its ...

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

2 nd Annual ARF Advertising and Promotion Workshop, 1990. From ‘Strong brand, high spend. tracking relationships between the marketing mix and brand values’, Alexander L. Biel, Admap, November 1990.