In the same way you pay close attention to product usage after your product is launched, you should keep a close eye on how your message is being received by the public.

Marketing theory is a complex system of ideas concerning the best practices for publicizing a product. In preparation for a product launch, a business must choose whether to invest in traditional ...

Technology in the Marketing of Products. Think about how businesses used to market products--purchasing ads in newspapers and magazines, placing signs around the store, having salespeople go door ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

As a modern marketing professional, you also have to consider two additional Ps at the very least — promotion and performance — to advertise your product or service correctly and measure the ...

Joshua M. Sharfstein and Alta Charo, "The Promotion of Medical Products in the 21st Century: Off-Label Marketing and First Amendment Concerns," Journal of the American Medical Association 314, no ...