In a market bustling with competition, brands constantly seek innovative ways to outshine their rivals. One method that has stood the test of time is the use ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Among the new additions are out-of-the-box dashboards tailored for marketing teams, no-code experimentation tools and ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

LYNX Technik, a provider of modular signal processing solutions, has named Vincent Noyer its director of product marketing. He has more than 20 years of combined experience as a technical product ...

Although product placement is more than half a century old ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...