The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...

In a market bustling with competition, brands constantly seek innovative ways to outshine their rivals. One method that has ...

To do this, a business will use a range of promotional methods, that can be separated into point of sale or advertising. Reducing the price of a product, usually for a limited time, is designed to ...