Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of ...

Sometimes, the marketing mix can extend beyond the classic four Ps of product, price, placement, and promotion established by professor E. Jerome McCarthy in 1960.

Monday, November 14th, 2022 at 7am PST | 10am EST | 3pm GMT | 4pm CET Discover promotion mix optimization approaches to balance and future-fit your investment strategy and maximize the impact of your ...