Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies ...

Marketing-mix models often are untapped resources whose full value ... As such, they can produce inferior results – especially if a mixed model is built solely from the blinders of media only." ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...