Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

Gamification is a strategy that mimics tactics used by the gaming industry to elicit greater engagement. Relying on inherent competitiveness, gamification rewards engagement with a myriad of ...

Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital ...

Following a media strategy from San Diego full-service agency AdEase Marketing, Advertising & Public Relations, the campaign targeted frequent fliers and residents within a ten mile radius of the ...

Dr. Samir Kapur is a Director at Adfactors PR, India’s largest public relations firm. A published author and seasoned media strategist.

DALLAS, TX / ACCESS Newswire / July 9, 2025 / In today's competitive experience economy, public relations has become the engine that powers successful events, brand launches, and cultural activations.

The Abu Dhabi Chamber of Commerce and Industry (ADCCI) has launched the Public Relations and Digital Marketing Working Group, aimed at enhancing the performance of the PR and digital marketing sector ...