Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, ...

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked.

Ghana, has unveiled a robust line-up of activities to mark this year’s\xa0World Public Relations Day, celebrated globally\xa0on\xa0July 16. This year’s theme,\xa0“Building bridges and navigating ...

With more than 20 years of public relations and marketing experience, I have developed a keen understanding of the media landscape and effective communication strategies necessary to aid business ...

The Pentagon accounted for 60 percent of all public relations spending between 2006 and 2015, the GAO found, and it employs about 40 percent of the more than 5,000 public relations workers in the ...

Public relations activities might include a breast cancer organization generating TV and radio interviews that educate women how, when and why to get breast examinations.

He added that agency spending on public relations activities is “largely a black box,” and he said the research service could not establish exactly how much taxpayers are spending on advertising.