Public relations is important because it is effective. It helps increase brand awareness, creates credibility, promotes the values of a brand, strengthens its relationship with the community and ...

From copywriting to crisis management, public relations can make or break an organization. With long-term success heavily reliant on positive public perception, creativity and strategy are at the ...

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

Public relations is a way for companies and high-power individuals to manage their brand. It ensures that the general public as well as customers, employees, investors, and external stakeholders ...

3 Reasons Every Brand Needs Public Relations Whether you’re running a startup or have grown your business into a multi-million dollar brand, PR will help you navigate three key areas necessary ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

B2B and B2C public relations arguably emerged from the minds of a pair of 20th-century persuaders: Ivy Lee, originally a newspaper journalist, and Edward Bernays, an Austrian-born theorist and writer.