Public relations is important because it is effective. It helps increase brand awareness, creates credibility, promotes the values of a brand, ...

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

B2B and B2C public relations arguably emerged from the minds of a pair of 20th-century persuaders: Ivy Lee, originally a newspaper journalist, and Edward Bernays, an Austrian-born theorist and writer.

3 Reasons Every Brand Needs Public Relations Whether you’re running a startup or have grown your business into a multi-million dollar brand, PR will help you navigate three key areas necessary ...

Public Relations Articles. You may like these other MarketingProfs articles related to Public Relations: Essential Tech PR Strategies for Startups and Established Companies Alike; The Most Important ...

Companies suffering from a public relations crisis can take different steps to mitigate the fall-out, ... Having a crisis management plan in place is important for most mid-to-large companies. 1.