Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

Examples of promotions include in-store specials and sales, ... Public relations activities try to bridge the gap between advertising and promotion by getting others to discuss you in positive ways.

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

The Local Section Public Relations Chair is encouraged to find other members to assist in this effort and thereby be part of a LSPR Committee. It is recommended that the LSPR Chair sit on the ...