Though marketing and public relations have much overlap, the intention and strategies are different, and it is important to understand both in order to effectively use them.

We hear the terms "public relations" and “advertising” tossed around like they’re the same thing. But when it’s time to grow your brand and increase sales, you’ll notice that PR and ...

Students who major in advertising and public relations are prepared to enter a growing field with relevant skills. Our hands-on program will position you to take on internships and career ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...

The advertising and public relations major provides you with a foundation of knowledge in core communication courses that cover communication theory, visual communication, public relations, ...

Public relations advertising: Leveraging big data for big insights. Here are eight practical steps to help you get bigger and better insights from your PR data. SHARE.

Advertising and public relations are integral to the success of every modern-day organization. By focusing on areas such as brand awareness, lead generation, and consumer trust, every employer needs ...