Commentary Public Relations and Litigation: Disney's 'Clickwrap' Agreements and the Public Backlash While I am sure that the Disney attorneys meant well, and maybe were executing a strategy ...

Public relations is a field with a reputation for fun and excitement. But it also requires discipline and a can-do spirit to succeed. Define the goals and objectives of your public relations plan.

A public relations professional must often address several different types of target audiences at the same time. For example, a statement regarding a defective home cleaning product would need to ...