PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...

Welcome to the Department of Advertising, Public Relations and Media Design ... They tell stories and build relationships, understand audiences and adapt to new technologies. Above all, they learn to ...

Through case studies, learn strategies that public relations practitioners need to know to successfully manage issues and communicate effectively with external audiences, including news media. Learn ...

Public relations is a complex discipline ... PR is the positive communication of a company or brand's message to all its target audiences – be they staff, customers, the general public, the trade or ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

A public relations veteran shares his thoughts on ... it’s time to think about how you can make your marketing more audience-centered in 2014. In The New Age Of PR, Every Company Competes ...