For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

there is little doubt that many organizations that have been on the receiving end of bad public relations (PR) would disagree. Rightly so, since negative press, aka, PR nightmares can hit business ...

For some brands, surviving PR disasters means facing a public backlash and trying to rebuild trust — a nearly impossible task ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...