Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have ...

Since a marketing campaign often uses a combination of these mediums, all of this can add up and become very pricey. Public relations can be more cost-effective if you know what you are doing.

Public Relations Resources to Help Your Business Grow Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the ...

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

Public relations can truly add value to a business or organization only if the agency people have an intimate understanding of what's going on, warts and all. An arms-length relationship, when the ...

You're already way ahead of some of your peers because you know there is a lot more to public relations than sending out press releases and waiting for the media to transform them into articles ...

Milwaukee-based Falk Group Public Relations this week announced its merger with Harrisburg, Pennsylvania-based marketing firm Merit. Falk Group will now operate under the Merit brand name.

According to Primitive, Cook is also the owner of Chris Cook Communications and brings 30 years of marketing and public relations expertise to his role as Primitive’s director of public relations.

Develop your ability to think creatively and influence communities, consumers and society. In-class experience Research, plan, implement and evaluate effective public relations/advertising campaigns.