Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

Examples of Public Relation Tools. Public relations, or PR, approaches are the ways in which a marketing professional positions a business or a client in the public eye.

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...