In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

Mario Morrow Sr., president of Mario Morrow & Associates, has overseen his Southfield-based public relations company adjust over the years, especially the last two of the COVID-19 pandemic.

NO major industry," said Adman Bruce Barton 19 years ago, "has the moral right to allow" itself to be unexplained, misunderstood or publicly distrusted, for by its unpopularity it ...

How to Change the Way the Public Sees You in Public Relations. The public's perception of a company can make or break profit margins. ... over time, a company can change the way the public views it.

With the new year fast approaching, here are six trends to look out for in 2024. 1. A Human Approach. As consumer expectations shift and the demand for more authentic interactions increases ...

There are tons of changes coming in the media landscape, but these 10 2023 PR trends will be shaping how public relations professionals deliver results to clients all year long.

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

The Public Relations Society of America is conducting a drive for state accreditation and has drawn up a Code of Professional Standards, pledging its 5,600 members to uphold “generally accepted ...

The salary gap between public relations specialists and news reporters has widened over the past decade – to almost $20,000 a year, according to 2013 U.S. Bureau of Labor Statistics data analyzed by ...